In this episode, Carolina González, CEO of Luxury Marketing Connect Monaco, dives deep into the heart of what truly makes a brand 'luxury.'

From meticulous craftsmanship and heritage to strategic marketing and exclusive customer experiences, we explore the multifaceted layers that contribute to a luxury brand's allure and prestige.

More importantly, we shed light on the concept of brand equity—how luxury brands not only captivate their audience but also maintain and grow their value over time.

Join us as we unravel the secrets behind the enduring appeal of luxury brands, examining how they weave exclusivity, identity, and emotion into the very fabric of their brand equity.

Resources mentioned in this episode:

• True-Luxury Global Consumer Insights by BCG & Altagamma


• The Luxury Club - free waiting list

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